All About The Assembly’s Growth Lounge at SMWLAGOS 18

Heading to SMWLAGOS this year? Here’s what you need to know about the Assembly x AfricaNXT Growth Sessions.

This year at Social Media Week Lagos, The Assembly will host a curated programme of intimate talks and masterclasses with some of the industries most seasoned speakers, entrepreneurs and innovators in the fashion, tech, business and creative space. If you’re looking to sharpen your skills, learn something new or network with potential collaborators you’ll want to be at these sessions.

Have a look through the schedule and the breakdown below for expect at this year’s Growth Lounge:

The Assembly_Growth Lounge_SMWLAGOS_AfricaNXT

Creating the Perfect Content X Community Formula
Helmed by the CEO of AsoEbi Bella, Ink Eze, and the Editor- in-Chief of pop culture website, Konbini, Damilola Odufuwa, this Masterclass will focus on gaining insights on how top digital media platforms like the aforementioned have been able to successfully tap into the power of content to build strong communities.

 What’s Next for Fashion Retail in Africa?
With an explosion of consistent marketing, communication, and PR efforts, Africa’s fashion retail sector is growing, giving birth to new trends in fashion retail all around the continent. An emerging number of platforms and outlets are catering for and to African brands and designers to promote and distribute their products to a mass or niche market. Not to mention the abundant assortment of international brands and designers available to the African consumer. The panel features Shola Akinlade, CEO, and Co-Founder of online payment platform, Paystack alongside Olusola Amusan of Microsoft, Timi Tikolo of Smartmark Ltd, Sophie Ike-Onu the CEO of online retailer the 5K Store, and the Retail Manager of Luxury concept store Alara, Oroma Itegboje discussing the challenges, opportunities, trends, insights and what’s next for Africa’s fashion retail sector. This rich panel will be moderated by Fashion Entrepreneur and creative Consultant, Funmi Daniel. 

What's next in Africa's fashion retail

How to Craft and Sell Your Brand Story
Hosted by none other than the Head Coach at Do it Now Now, Bayo Adelaja, this masterclass will arm participants with the knowledge, tips, and tricks on how best to craft a brand story for fashion and creative entrepreneurs/enterprises, how to sell it to customers, potential investors and your community. Bayo will also teach attendees on how to communicate on effectively on these channels.

How to craft your brand story

REdressing Africa
This will be a panel moderated by Creative Consultant and Founder of The Assembly, Pepper Chikezie with a discussion focusing on businesses on a mission to REdress Africans and the social and economic impact of circular fashion models in Africa.You can look forward to hearing the thoughts of industry influencers like Ginikachi Eloka of Thrift Projects, Ifeyinwa Ojekwe, Founder of Konsign and Innocent Udeogu from Oncenout.ReDressing Africa SMWLagosCultivating Confidence for Creatives
Research studies have revealed that creative professions are prone to depression and various other mental conditions at a higher rate than the general population. Moses Ida-Michaels, Director at Availsys will be moderating a panel discussion on how best to deal with the highs as well as the lows associated with being a creative professional and how to cultivate the confidence needed in your career and work. The panel features Oyinda Fakeye, a creative entrepreneur and mindfulness expert alongside Sharon Ojong, the Creative Director of D.E.E.V.A.S and Victor Ugo, the Founder and President of the Mentally Aware Nigeria Initiative.

Cultivating Confidence in Creatives

You can register to attend any of these sessions via the SMWLAGOS website here

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