How To Identify Your Ideal Customer? | Workshop Recap

How To Identify Your Ideal Customer? | Workshop Recap

How well do I know my customer? That’s one question every business owner should answer and understand before venturing into marketing in order to maximize returns. This was the opening question and statement from Jumoke Adekunle, GM Tommy Hilfiger Nigeria as she...
FashTech Meet Up at SMWLAGOS

FashTech Meet Up at SMWLAGOS

We held our first Fashion Tech Meetup on Thursday 2nd March 2017, moderated by Yoanna “Pepper” Chikezie hosting Yegwa Ukpo, Co-Founder Stranger Lagos, Honey Ogundeyi, CEO Fashpa, Oroma Itegboje, Co-Founder, This is Us NG, Damilola Jegede, CEO Nairabox and Zainab...
How To Pitch a Fashion Business? | Workshop Recap

How To Pitch a Fashion Business? | Workshop Recap

It’s no secret that there’s a huge funding gap in Africa’s fashion sector and sourcing for funds is no easy feat. Financing a fashion business for the most part requires high upfront costs to develop and produce a collection and it takes time to see...