A Sketchy Weekend with Ivie Omenai

A Sketchy Weekend with Ivie Omenai

Fashion entrepreneur, designer and consultant, Ivie Omenai led an amazing workshop on Saturday 10th, June ‘17 on Fashion Illustration. Ivie shared her vast experience as an illustrator and insider knowledge working for the likes of Urban Outfitters, Serena Williams,...
Legalize Your Craft | Workshop Recap

Legalize Your Craft | Workshop Recap

Another day, another copycat. Whether we care to admit it, copying in fashion is common place and the fine line between imitation and inspiration is becoming thinner and thinner. Plagiarism is an issue for the global industry but within Africa’s fashion industry...
How To Identify Your Ideal Customer? | Workshop Recap

How To Identify Your Ideal Customer? | Workshop Recap

How well do I know my customer? That’s one question every business owner should answer and understand before venturing into marketing in order to maximize returns. This was the opening question and statement from Jumoke Adekunle, GM Tommy Hilfiger Nigeria as she...
How To Pitch a Fashion Business? | Workshop Recap

How To Pitch a Fashion Business? | Workshop Recap

It’s no secret that there’s a huge funding gap in Africa’s fashion sector and sourcing for funds is no easy feat. Financing a fashion business for the most part requires high upfront costs to develop and produce a collection and it takes time to see...