Empowering Entrepreneurs & African Creatives: Insights from The Creative Class 4.0 Kick-off Event:

Marking its fourth edition, The Creative Class started strong  on January 15th, with an engaging kick-off and Keynote event.

CEO Yoanna “Pepper” Okwesa extended a warm welcome, underscoring her dedication to fostering a vibrant community where creatives and entrepreneurs can learn and thrive together.

Creative Class 4.0 - Kick-Off Event

CEO, Yoanna Okwesa Joined virtually for the welcome address

In an industry where small businesses and freelancers often face hurdles, especially within Africa’s fashion landscape, this program is a game-changer. Its mission? To empower idea-stage and mid-stage enterprises with the knowledge and support they need to flourish sustainably.

The event boasted thought-provoking speeches, including an inspirational keynote address delivered by Roberta Annan. Notable figures such as Mr. Tunde Mabawonku, Executive director, Wema Bank and Mr. Fegho John Umunubo, Senior Adviser to the President of Nigeria (Office of the Vice President) on Digital and Creative Economy, expressed how much the creative sector has proven to be the driven force behind the growth and innovation in Nigeria and Africa at large. shedding  light on entrepreneurship and the pivotal role of the creative sector.

Creative Class 4.0 - Kick-Off Event

Roberta Annan Joined virtually for the Keynote address

Creative Class 4.0 - Kick-Off Event

Mr Tunde Mabawonku

Creative Class 4.0 - Kick-Off Event

Mr Fegho John Umunubo

Excitement filled the air as participants from this year’s cohort mingled with faculty members and fellow entrepreneurs. Over the next six weeks, they’ll immerse themselves in rigorous business training, gearing up for the grand finale on February 24th—a demo day offering cash grants to top contenders.

The Creative Class isn’t just a program; it’s a transformative journey, paving the way for budding entrepreneurs to turn their dreams into reality

Creative Class 4.0 - Kick-Off Event

2024 Creative Class Cohort

Creative Class 4.0 - Kick-Off Event