We want you to get confident with your copywriting!
You can’t deny the power of words, words can make or break a sales pitch, a campaign and affect a desired action. Whether you connect with your customers and audience through social media, email or newsletters this workshop intends to teach tips and tricks of writing engaging and effective content.
Learning Objectives:
1) Master the essential principles of good copywriting
2) Tips and techniques for headline writing
3) How to create a powerful 360 campaign
4) Tailoring copy for specific target audiences
Who Should attend:
Fashion Writers
Fashion Consultants
Fashion Entrepreneurs
Content Marketers and Managers Media,
Advertising and Marketing Practitioners
Workshop Facilitator:
This workshop will be lead by Nicole Asinugo, a writer, creative consultant and content creator. She attended the London School of Journalism and got her first job as a news writer for Channels Television. After a year and in pursuit of more exciting pastures, she moved into Advertising and worked as a copywriter for DDB Lagos for three years. In that time, Nicole helped win several pitches for the company and worked on the creative accounts of Unilever, MTN, Pernod Ricard and Diageo to name a few. During her time at DDB, she created a personal lifestyle blog ‘2 Scoops of Life & Style’ and discovered a new passion, which led her to her current job at Ndani TV where she works as a content producer for the online platform and as the Lead Editor of the blog, Ndani Lifestyle.