Brand Marketing & Comms During and Post COVID-19

by | April 20, 2020

May 1, 2020 10:00 am

All over the world, product sales have drastically reduced or come to a halt. With the pandemic, customers wants and needs have shifted and changed at unprecedented speed. How do you get the attention of your customers amid all the noise? How can you sell and market your brand during a pandemic? How do you shift your communication to reflect empathy and stand out?

We’re excited to help you answer these questions and teach you how to maintain visibility for your business at our Brand Marketing & Comms During and Post COVID-19 Webinar with Arieta Mujay, an International PR expert, Marketing Consultant & Brand Strategist.

You can look forward to learning the following at the Webinar:

  • Arieta will take you through best practices on marketing your products as well as the do’s and dont’s of client relations during and post-pandemic, which will give your brand a greater chance of surviving and thriving in our new normal.
  • The fundamentals of marketing communications
  • How to keep engaging with your customers on a more humanistic level
  • How to develop a content calendar for social media and an annual PR calendar



Arieta Mujay is a marketing creative consultant that has been working in fashion at various capacities for the last 15 years across the UK and Africa. Her work is focused on Brand Marketing, PR & Communications, building campaigns both online and offline for Global retailers and e-commerce startups in the UK as well as introducing the rest of the world to fashion and creativity from Africa. 

Starting out as a window dresser for GAP which allowed her access to seeing how looks are pulled together, she ventured into assisting celebrity stylists and fashion editors in London. She also got work experience at fashion magazines like RED, Just 19, Sneak and Smash Hits Magazine, and then moved on to fashion PR and communications, working her way up to be head of communications for Global retailers like New Look, River Island, and the N Brown Group

At New Look, she was part of the team that changed the retailer from its “stack them high, sell them cheap” fashion roots to a trend-led brand. In her role as head of PR for River Island, she was selected to go on tour with Rihanna to work on the promotion of Rihanna’s first foray into fashion — her collaboration with River Island which produced 4 collections in 18 months which sold out in record time and propelled the brand into a major fashion player on the UK high street. As Head of Global Communications for the Boohoo group, Arieta led the communications switch from advertising and editorials in print magazines to a more digital and influencer led approach which set the brand up to disrupt the way fashion is shopped. 

An African fashion Nomad, Arieta Is a veteran stylist and producer of fashion shows across Africa. Working on Arise Fashion week Lagos, AFI Mercedes Benz Fashion Week in Johannesburg and Cape Town, South Africa, and on Lagos Fashion and Design week creating the daily media alert which is a round-up of the shows. In August 2012, she launched her agency, African Creative Collective — a branding and communications agency representing contemporary African fashion brands and talent and embarked on a solo trip across Africa to understand the business of fashion, visiting 10 countries over 4 weeks. 

She continues to create content and advise African retailers and businesses on market entry and penetration, helping build and shape the business. She is currently working with start-up E-commerce lifestyle brands on brand strategy and communications as well as creating a body of work on the business of fashion in Africa travelling across the continent to interview creatives and artisans. She has evolved into a cultural curator of sorts working with the Now Gallery Greenwich on “Common Threads” a cultural installation and with Museum of Movements in Malmö, Sweden, on Afro Swedish and African identity. 



  • Creative Entrepreneurs
  • Fashion Entrepreneurs, Designers, Retailers, 
  • Freelancers in the Creative Industry
  • Startups
  • Creative Consultants


OK, I’m in…. Where do I sign up?

Great! You can reserve your place by registering via the link above

Here are some important details you want to take note of:

Date: 1st May 2020

Time: 10:00 AM – 12:00 PM

Venue Live on Zoom

Early Bird Registration Fee by the 27th of April, 2020*: N7,500

Late Registration Fee after the 27th of April, 2020*: N10,000

This event will be recorded

*Registration fees are non-refundable and non-transferable.

We can’t wait to have you!


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