Instagram vs Reality: What Retail Innovation Means for Fashion Brands

by | June 5, 2020

June 13, 2020 3:00 pm

It’s Strategy Saturday at The Assembly on the 13th of June with Internationally recognised Innovator and Strategist, Bijou Abiola in ‘Instagram vs Reality: What Retail Innovation Means for Fashion Brands’.

As a creative entrepreneur, have you ever wondered how the most influential brands seem to be everywhere, have an uncanny knowledge of customer’s needs and come up with products that are wildly bought and loved?            

Successful direct-to-consumer brands in every industry including fashion dominate the market by constantly improving customer experience. They leverage data and tech to offer tangible value and convenience to their customers.

In this class, Bijou will demystify retail innovation and show you how to leverage data to drive innovation, sales, growth and competitive advantage for your brand. 

You can look forward to learning the following at the class:

  • What retail innovation is
  • How to leverage data and turn insights into strategic action
  • How to develop a brand owned strategy from Instagram to a brand owned website
  • How to use data to predict trends and market to your customers better
  • What digital tools to focus on and use for your fashion brand



Bijou Abiola, Director, Data Strategy, Hudson’s Bay Company 

Bijou Abiola is a proven innovator with over 10 years of driving growth in customer-centric businesses through creative strategies and compelling storytelling. Creating omnichannel businesses for multi-million dollar luxury brands like Dior, Chanel, Bobbi Brown, Ralph Lauren and DVF, her collective experience across multiple retail categories produced a differentiation strategy that delivered over $220M in sales for a major department store in the U.S. 

Recently becoming an Alumna of the Harvard Business School in 2019, she’s expanded her focus into developing enterprise wide corporate strategies. In her current role at Hudson’s Bay Company, she’s part of a team that leverages data as a driver of innovation. 



This class is perfect for:

  • Fashion Entrepreneurs, Retailers and Designers
  • Fashion Illustrators
  • Creative Startups, Entrepreneurs and Professionals
  • Creative Consultants


Alright, I’m sold…. Where do I sign up?

You can reserve your place by registering here


Here are some important details you want to take note of: 

Date: 13th June, 2020

Time: 3pm (WAT) // 4pm (CAT) // 10am (EDT)

Venue: Live on Zoom

This event is FREE!

The event will be recorded

We can’t wait to see you!




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