by Pepper | Sep 4, 2017 | Blog, Workshop
When done well, digital marketing for fashion raises your brand profile, gets your product in front of your ideal customer, influences purchase decisions and can get you an army of brand ambassadors. There are numerous cases of fashion brands that prove those that...
by Pepper | Apr 23, 2017 | Blog, Workshop
Another day, another copycat. Whether we care to admit it, copying in fashion is common place and the fine line between imitation and inspiration is becoming thinner and thinner. Plagiarism is an issue for the global industry but within Africa’s fashion industry...
by admin | Mar 7, 2017 | Blog, Workshop
How well do I know my customer? That’s one question every business owner should answer and understand before venturing into marketing in order to maximize returns. This was the opening question and statement from Jumoke Adekunle, GM Tommy Hilfiger Nigeria as she...
by admin | Dec 8, 2016 | Blog, Workshop
It’s no secret that there’s a huge funding gap in Africa’s fashion sector and sourcing for funds is no easy feat. Financing a fashion business for the most part requires high upfront costs to develop and produce a collection and it takes time to see...
