Running a creative business is hard at any point in time, however we can all agree that the current COVID-19 pandemic has taken it to a whole ‘nother level. As a platform that seeks out ways to constantly support our community of professionals and entrepreneurs we’ll...
How well do I know my customer? That’s one question every business owner should answer and understand before venturing into marketing in order to maximize returns. This was the opening question and statement from Jumoke Adekunle, GM Tommy Hilfiger Nigeria as she...
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