Digital Marketing Manager -Oya Abeo
Full Time
At Oya Abeo, we create exquisitely designed products for the home by marrying centuries-old Nigerian artisanship with our exclusive and playful designs. The result extends to hand-drawn batik prints fashioned into kitchen essentials and luxurious feeling homewear. We are currently looking for someone to fill in the Digital Marketing Manager role.
Key Objectives of this role include:
- Budget management required. Experience managing and negotiating with external partners and agencies
- Ability to lead cross-functionally and build relationships internally and externally
- Knowledge of digital, traditional and emerging media, campaign planning and consumer engagement
ROLES AND RESPONSIBILITIES
- Manage paid social campaigns including testing, optimization, and strategy in alignment with company and campaign goals to drive awareness, trial, and purchase.
- Develop and execute campaign strategy for specified launches across categories to increase engagement and ROI while identifying new channels through a test and learn methodology continuing to diversify our channel mix
- Execute all digital marketing, including SEO/SEM, newsletters, affiliates, and e-commerce advertising campaigns
- Lead all aspects of media planning including briefing, strategic planning, target analysis, ad setup, content calendar, budgets, and measurement to ensure best execution
- Identify audience targets and set clear objectives for paid campaigns in order to effectively hit goals within established budgets
- Work closely with our social and technology (Facebook, Google, SNAP, etc.) partners to keep up with key trends, new features, and to ensure we are optimizing on each platform and implementing digital learning agendas for test and learn campaign plans and launching on new platforms
- Collaborate with creative to implement creative best practices across channels
- Support new channel identification, evaluation, and testing to help diversify channel mix
- Set relevant KPIs and targets to measure against each digital channel and activation to ensure internal targets are being met
- Develop and cascade daily, weekly and monthly insights and reports
REQUIREMENTS
- 3-5 years of experience in digital marketing, or similar roles in fashion, hospitality, CPG and/or agency experience, demonstrating a clear understanding of paid media, performance marketing, and social media platforms.
- Proficiency in all social platforms including Meta, Google, Snap, Pinterest, TikTok, and passion for emerging platforms
- Proficiency in major search engines and their user interfaces including Google AdWords, Omniture, Google Analytics, SEO, SEM Affiliate, PPC
- Strong analytical skills combined with a high level of creativity and strategic vision
- Strong communication, organization and relationship management skills, ability to independently set priorities and motivate others
- Should be able to commute to HQ in Surulere for hybrid working
WORK STRUCTURE
- Full-time (On-site)
WORK HOURS
- Monday – Friday,
- Including occasional weekend events
- 9 am – 5 pm
SALARY
- 200,000 – 250,000NGN
HOW TO APPLY
To apply for the vacancy, email your CV to oya@oyaabeo.com
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