21/01/2020

Digital Media Manager – Andrea Iyamah

Description

Andrea Iyamah owned by Nigerian fashion designer Dumebi Iyamah, is a clothing line strongly inspired by color and ethnic cultures.Located in Ontario Canada, the brand caters to females across borders looking to rock a fabulous piece to an event or an edgy bathing suit on a steamy vacation.

Andrea Iyamah is looking to fill the role of Digital media manager. He/ She report to the Marketing manager and contributes towards the company’s marketing efforts, including websites and platforms. His or her responsibilities include creating and curating shareable content; determining which platform is best suited for each piece of content; building and managing social media profiles and presence.

Responsibilities 

  • Contribute to seasonal marketing planning to drive sales and new client acquisition .
  • Project manage retail marketing events and activations. Develop new, engaging third party partnerships to drive new customer acquisition
  • Oversee day-to-day management of digital marketing channels ensuring ecommerce sites are refreshed and updated with seasonal assets as well as checking and scheduling e-newsletters
  • In conjunction with cross-functional teams, contribute to development of localised content for digital channels
  • Manage media partnerships – advertorials, digital content and working closely Marketing manager for approval and sign off
  • Manage CRM planning and execution to drive brand loyalty and engagement e.g. VIP gifting, Customer Experiences, Clienteling opportunities
  • Work closely with CRM team for database segmentation; tracking ROI and analysing data to better understand our customer profile and develop tactics accordingly.
  • Liaise closely with team to develop marketing plans and tactics to support key accounts. Activities include advertising; social media; dedicated brand emails, Holiday activations through to special projects such as pop-ups and windows
  • Assist with special projects e.g. Vip/Influencer branding events; launch of capsule collections etc
  • Coordinate flow of creative assets – campaign images / video etc. – to partners ensuring all assets provided align with commercial buy as well as global marketing message map.
  • Manage updates and refreshes to our landing page as well as develop new digital initiatives to grow database sign-ups. In the near future, work on development of M.E e-commerce site
  • Report on industry news, trends and happenings as well as competitor activities within your region
  • Manage reporting and ROI analysis, delivering timely feedback.

Qualifications 

  • Bachelor degree or equivalent in marketing or related field
  • Minimum 2 years Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking

Work Hours: Monday – Saturday
Salary: 120,000 – 150,000 (based on experience)

How to Apply:

Send your CV to Work@theassemblyhub.com.

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If you’re interested in having us source and provide the best candidates for your team please contact us at Work@theassemblyhub.com

 

 

Skills Required