
Fashion Social and Multi Media Content Manager – Ananse Africa
Contract
Ananse is a start-up e-commerce platform that enables consumers worldwide to shop online from fashion designers’ artists and artisans from across the African continent. The company’s end-to-end payments and logistics solution provides a valuable plug-and-play e-commerce service to creative entrepreneurs in Africa, enabling them to trade globally and grow
their businesses.
RESPONSIBILITIES
- Develop and implement social media strategy to attract, inform, inspire and engage visitors to the Ananse brand and encourage click-through to products on the online store
- Define and implement consistent Ananse brand personality and editorial voice across different social media channels
- Work with creative staff, agencies, and other department heads to produce high-quality multimedia content
- Cultivate relationships and deploy social media campaigns with influencers and other brand partners
- Coordinate social media activities with other related functions: paid advertising, PR, multimedia content, and customer care
- Collate and analyze data to monitor the effectiveness of campaigns to maximize results
- Report regularly on insights gained from social media analytics to support the Ananse team in evolving company strategies in a timely fashion
- Monitor trends in social media tools and applications to ensure Ananse utilizes best industry practice
- Develop and deliver social media training to support targeted and current fashion merchants on the Ananse e-commerce marketplace platform
REQUIREMENTS
- 3-5 years of work experience in e-commerce marketing and communications management role
- 3-5 years of social media and content creation experience in the fashion industry
- Relevant business degree
- Good understanding of fashion marketplaces and the African fashion landscape
- Highly analytical and data-driven
- Creative problem solver who is comfortable with ambiguity
- Strong people, stakeholder, and project management skills
- International exposure and understanding of different cultures
- Strong written and verbal communication skills
- Strong entrepreneurial mindset and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
- Willingness to travel locally and internationally
WORK HOURS
- 8 am – 5 pm
WORK TYPE
- Remote
- 6-month contract with possible extension
Must be based in Lagos
SALARY
- Competitive
HOW TO APPLY
Send an email to careers@ananse.com with your CV and cover letter to apply for the vacancy.
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