Social Media Strategist – Oya Abeo

Apr 25, 2023

Full time

OA Studios aims to disrupt the luxury industry by offering a fresh and innovative perspective rooted in West African culture. With a portfolio of brands including fashion, beauty, hospitality, and lifestyle, our goal is to make luxury more inclusive, diverse, and reflective of the rich culture and heritage of West Africa.

JOB DESCRIPTION

OA Studios is seeking a highly motivated and experienced social media strategist to develop and execute social media campaigns across our portfolio of brands. As the social media strategist, you will create and implement a comprehensive social media strategy that aligns with our business goals and showcases our brand’s unique identity.

ROLES AND RESPONSIBILITIES

Strategy

  • Develop and maintain social media strategy for multiple brands
  • Ensure brand voice and content is consistent across all channels
  • Create monthly content calendars and research to enhance strategy
  • Manage team members and freelancers to deliver content on time and on budget

Content Production

  • Develop shot lists and mood boards for content shoots
  • Research and source models and props when necessary
  • Create a monthly marketing budget
  • Shoot, create, and edit content using Adobe Lightroom or PS when necessary
  • Collaborate with designers, photographers, and videographers
  • Maintain content archives and ensure all paperwork is signed and filed
  • Oversee posting of content as agreed upon for each client

Community Management

  • Oversee and collect user-generated content
  • Liaise with influencers and other brands for promotions and giveaways
  • Manage junior team members to assist with workflow
  • Oversee influencer outreach, including packages and agreements

Paid Social and Reporting

  • Boost, monitor, and launch marketing campaigns while adhering to the marketing budget
  • Identify campaign objectives based on brand goals
  • Create on-brand copy and visuals
  • Create monthly insight reports to guide strategy shift
  • Monitor and report on weekly growth, engagements, and KPIs on used channels.

QUALIFICATIONS

  • Strategic thinking and Strong research skills
  • Ability to create engaging and high-quality content, including graphics, videos, and photos
  • Basic knowledge of Video and Photo Editing
  • Strong understanding of social media platforms and their respective audiences (Instagram, Tiktok, Pinterest, Facebook)
  • Proficient in social media analytics and reporting tools to monitor content performance and data metrics
  • Should have a solid visual content portfolio
  • Keen interest in the Arts
  • Excellent written and verbal skills
  • Great project and time management skills
  • Strategic thinking and strong research skills
  • Ability to work collaboratively with internal teams and external partners
  • Must have a good sense of humour
  • Consistent and Disciplined
  • Microsoft Excel, Google Sheets, Google Docs, Drive, Video and Photo editing software

OTHER REQUIREMENTS

  • Must be willing to meet at least twice a week
  • Hours may include weekend photoshoots

WORK STRUCTURE

  • Hybrid

WORK HOURS

  • Monday – Friday
  • 9:30 am – 5:00 pm

PERKS

  • Opportunity to work for a dynamic and fast-paced company
  • Creative freedom
  • Work and Time Flexibility
  • Quarterly salary increases based on performance

SALARY

  • 150,000 – 200,000NGN

HOW TO APPLY

To apply for the vacancy, email your CV to oya@oyaabeo.com 

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